Washington State University May 2026 Graduate

Marketing & Communication Strategist

Daniel Lopez-Naranjo

Specializing in high-impact brand strategy, media broadcasting, corporate sales, and digital content design. Former WSU Marketing Club President and Cable 8 Sales Director with a passion for creative storytelling, partner relationships, and interactive digital experiences.

24
Campus Checkpoints
+48%
Financial Clarity
Dual
HubSpot Certified
View Work Experience →
Chronological Record

Professional Work Experience

Executive club direction, broadcast station operations, web design consultancy, and direct doorstep sales.

1

Washington State University Marketing Club

President (Executive Director)
Aug 2024 – May 2026
  • Executive Leadership: Served as primary media spokesperson and executive director for all club events, steering public messaging and mass student recruitment communications.
  • Campus Scavenger Hunt: Orchestrated logistical communications and real-time checkpoint updates for a campus-wide scavenger hunt across 24 distinct locations, managing hundreds of student participants.
  • Corporate Partnerships: Directed executive board meetings and pitched high-level corporate sponsorships, securing vital long-term funding and business sponsorships.
Vice President of Finance / Marketing Officer (Aug 2024 – Aug 2025)
  • Oversaw club budget and financial planning, optimizing resource allocation and elevating financial transparency and accountability by 48%.
2

The Office of Academic Engagement

Communications Assistant / Marketing Coordinator
May 2023 – Aug 2025
  • Podcast Production: Spearheaded end-to-end production of office podcast initiatives, including guest booking, script consultation, audio engineering, and messaging.
  • Multi-Channel Strategy: Partnered directly with faculty to execute targeted outreach strategies, driving a 10% uplift in student engagement activities.
  • Collateral Design: Produced promotional and advertising materials using Adobe Creative Suite and Affinity, achieving a 7% increase in event attendance.
  • Public Relations: Managed external PR and media communications to university faculty and student audiences.
3

Cable 8 (WSU TV Production)

Sales Director & Marketing Coordinator
Aug 2023 – May 2025
  • Sales & Advertising Operations: Directed promotional broadcasting and advertising sales strategies, producing on-air promos, press kits, and newsletters to drive station revenue and viewership.
  • Showrunner & Sponsor Liaison: Served as primary strategic liaison between TV showrunners, corporate sponsors, and marketing teams to translate creative visions into targeted media campaigns.
Production Manager (Aug 2023 – May 2024)
  • Streamlined technical communications between control room, floor directors, and on-air cast during live and pre-recorded broadcasts.
  • Managed daily technical run-of-shows, optimized studio turnaround times, and organized post-production edit schedules and footage logging.
4

Lodestar Web Project

Digital Content & Design Consultant
Early 2026 – Present
  • UI/UX & Brand Identity: Partnered directly with lead web developers to shape visual identity, user interface architecture, and overall design strategy for a new web platform.
  • Asset Production: Designed and produced core visual media assets, including custom web graphics, original photography, and brand collateral.
  • Design Optimization: Guided creative direction and layout structure, ensuring technical builds aligned with modern UX/UI and digital marketing best practices.
5

Adaptive Environmental

Sales Development Representative (Direct Sales)
May 2023 – July 2023
  • Direct Doorstep Sales: Executed daily route schedules for direct-to-consumer residential sales, handling customer objections and closing service contracts on the doorstep.
  • Account Closing: Secured new accounts in a fast-paced environment through immediate face-to-face contract negotiation and finalization.
  • Quality & Compliance: Implemented quality control measures to ensure full compliance with environmental and safety standards.
Capabilities

Core Competencies & Tools

Cross-functional expertise spanning campaign management, broadcast production, visual design, and strategic sales.

📊

Marketing & Strategy

Campaign Strategy Brand Management Lead Generation Sponsorship Pitching Event Logistics Data Analytics
🎙️

Media & Production

TV Broadcast Ops Podcast Engineering DaVinci Resolve Adobe Creative Suite Affinity Designer On-Air Promotion
💼

Sales & Negotiation

Direct B2C Sales B2B Sponsorships Objection Handling Contract Negotiation Quick-Sell Pitching Client Relations
🌐

Digital & Certifications

HubSpot Certified Social Media Marketing UI/UX Design Bilingual (English/Spanish) Interactive Web Dev
Key Achievements

Project & Media Highlights

Overview of key strategic initiatives, television production campaigns, and digital consultancy work.

📺

Cable 8 TV Sales & Broadcast

Spearheaded promotional broadcasting strategies, press kits, and advertising sales for WSU TV station programming while managing live set cue operations.

Broadcast Media
🌐

Lodestar Web UI/UX Strategy

Crafted visual identity guidelines, layout architecture, and custom design assets for a next-generation web application in collaboration with engineering teams.

Digital Design
🐾

WSU 24-Checkpoint Scavenger Hunt

Organized sponsorship pitches, checkpoint logistics, and real-time updates for hundreds of students across Pullman campus during WSU Marketing Club event.

Campus Event
Academic Credentials

Education & Certifications

🎓

Washington State University

Bachelor of Science in Marketing

Minor in Communication

Graduation: May 2026 | Pullman, WA

📜

HubSpot Academy Certifications

  • ✔️ Social Media Marketing Certification
    Issued Dec 2025 – Expires Dec 2027
  • ✔️ Digital Marketing Certification
    Issued Oct 2025 – Expires Nov 2026
Get in Touch

Connect with Daniel

Available for full-time marketing, communication, media production, and digital strategy roles.

📍 Pullman, WA  |  📧 daniellopeznaranjo.dln@gmail.com  |  📞 (360) 261-4976
✦
PROJECTS ARCADE ROUTE (#projects)
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